A Mario Movie Sequel / Activision's New Union / Apple's EU Troubles / Toys x Games

In this week's Roundtable, the squad dives into the exciting news of a greenlit sequel to the Super Mario Brothers movie, with production once again helmed by Illumination. We speculate on the potential for spinoffs and the broader implications for video game adaptations. The conversation then shifts to Microsoft's landmark recognition of Activision Blizzard's 600-person union, which focuses on quality assurance employees, sparking a debate on whether this will pave the way for more unions across the gaming industry. We also dissect the implications of the EU's Digital Markets Act (DMA) coming into effect, Apple's aggressive moves, and what this means for the future of app distribution. Lastly, we delve into Mattel's newly announced co-development deal, spurred by the recent success of the Barbie movie, that pushes the company deeper into mobile game development. We end by pondering whether this marks a new trend for toy companies leveraging their IP in the digital gaming space. Join us for all the latest games business news with Tammy Levy, Dave Elton, and host Devin Becker.If you’d like to speak with Naavik at GDC use this form to let us know! https://9r0y051mvrx.typeform.com/to/hRCVP7VNWe’d also like to thank Nefta for making this episode possible. Nefta has created an advertising network that pays game publishers higher eCPMs on their iOS opt-out users and drives better results for advertisers. Learn more about how Nefta can boost your results at http://nefta.io/If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback, shoot us a note at [email protected]. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.