Digital Fashion Houses

The House of Blueberry is creating its own line of digital fashion, addressing a market that is expected to grow to $2.5 billion by 2028. It began via character customization in RPGs, took center stage in design and life simulation games like The Sims, and exploded with the onset of the pandemic and UGC platforms like Roblox and Zepeto. TLDR: Drip is going digital. House of Blueberry Chief Creative Officer Ashley Hopkins and Head of Business Development Emily Eitches join us to discuss the trends of self-expression, the importance of brands and communities, and lifestyle and fashion in digital worlds — as well as how the House of Blueberry plays a role in this space, its recent partnership with the Clueless IP, and how they support platforms like Roblox, Zepeto, and Second Life.This episode is brought to you by ZEBEDEE, which provides a plug-and-play API and SDK for seamless integration of instant, borderless, and low-fee payments using the Bitcoin Lightning Network. You too can unlock the potential of borderless transactions to better engage and monetize your global user base. Start for free at zebedee.io.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected]. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.