Inside Voodoo’s #1 Hit: The Story of Mob Control’s $200M+ Rise

Mobile gaming is a tough business, but Voodoo has been able to evolve with the times. After years of pioneering hypercasual, the company has more recently set its sights on making casual mobile games with deeper metas and monetization tactics. This pivot sparked major changes across the organization, but it’s already led to major hits – the largest of which is Mob Control, which surpassed the $200M revenue barrier and is still climbing.In order to learn the full story of Mob Control, host Aaron Bush flew to Barcelona, Spain to meet with Miguel Santirso, a General Manager at Voodoo whose internal studio, Mambo Studio, has masterminded the game’s ascent. We discuss Voodoo’s unique culture, the origin story of Mob Control, and the key decisions that led to the game’s success. We also touch on what’s next for Mob Control and how the team is managing the next hit on its hands, Block Jam.This is a case study in mobile gaming excellence you certainly won’t want to miss.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected]’s On:Guest - Miguel Santirso: https://www.linkedin.com/in/miguelsantirso/ Host - Aaron Bush: https://www.linkedin.com/in/aaron-bush-846b8185/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.