NetEase’s SkyBox Acquisition / Square Enix Analysis / Meta UA - Roundtable

Why are NetEase and Tencent diversifying into Western AAA game development? How could EU regulations affect Meta’s performance as a UA channel? We dive into the latest game business news with Aaron Bush, Matt Dion, and your host Maria Gillies00:00 - Start04:25 - China Issues Licences for International Games09:12 - YouTube Policies Demonetize Gaming Content15:10 - PSVR2 Soon!20:32 - NetEase’s SkyBox Acquisition: Why?33:44 - EU Personalised Ads Regulation (GDPR Fun)47:03 - Square-Enix President’s New Year’s Letter Analysis01:01:36 - OutroAlso, a big thanks to data.ai for supporting all of Naavik's mobile data needs. If your team requires a market and competitive intelligence tool for tracking the mobile games industry, monitoring KPIs, and spotting opportunities across games, check out data.ai's robust platform.If you would like us to discuss any other gaming-related topics, reach out at [email protected]. We’d love to hear your feedback! And as always, if you like the episode, you can help others find us by leaving a rating or review!Go premium with Naavik Pro to access an ever-growing library of deep exclusive research including free-to-play and blockchain game deconstructions, and market analysis. Use the promo code METACAST to save 10%.TLDListen?: Episode summaryWatch the episode: YouTube video Join the discussion: Naavik DiscordRead more: Naavik DigestWatch more: YouTube channelGo premium: Naavik ProFollow us: Twitter | LinkedIn | Facebook | WebsiteSound design by Gavin Mc Cabe.