May 7, 2022 - Kentucky Derby | National Packaging Design Day

Welcome to May 7, 2022 on the National Day Calendar. Today we celebrate short sports and thinking outside the package. Today is the Kentucky Derby, also known as “The Most Exciting Two Minutes in Sports.” Despite the name, there have only been two winners in history who’ve finished the mile and a quarter race under the two minute mark. In 2001, Monarchos finished with a time of 1:59.97. And in 1973, the great Secretariat clocked in at 1:59.40, the fastest time ever for the Kentucky Derby. But a big Derby win does not guarantee future success. Of the winners with the fastest Derby times, only Secretariat won the Triple Crown. Mix yourself a mint julep and check out the big race this afternoon! It’s been said that imitation is the sincerest form of flattery. And while that may be true, it wasn’t for Coca-Cola in the early 1900s. Its product was so popular that dozens of knockoff beverages had hit the market and were cutting into Coke’s business. They decided the best way to combat this was to create a distinctive bottle. This new design not only made it stand out in a crowd, it quickly became so recognizable that people could look at it and immediately associate it with the brand. On National Packaging Design Day, take a moment to appreciate the thought that goes into the boxes and bottles we see everyday that put those products above the rest. I’m Anna Devere and I’m Marlo Anderson. Thanks for joining us as we Celebrate Every Day. Learn more about your ad choices. Visit megaphone.fm/adchoices