Why tech companies need to invest in communication skills

Every tech company today needs to invest in communication skills. We see a lot of brilliant technical teams who are unable to communicate the value of their product (often a true innovation) to the world. Storytelling, marketing, understanding people and learning what empathy is - that’s not exactly a skillset of a tech team today, but can be and should be a skillset of every human team. Human communication is way more complex than AI algorithms or digital marketing manipulative strategies. Tech companies today need to learn to tell their story.