How to Grow Your Kids Category in Store

Send us a textIn a recording on December 1, 2022, NBDA President Heather Mason sat down with Lauren DiMartino, North American Market Lead at Kids Ride Shotgun, for a NBDA Member Roundtable Event focused on the kids category. In this conversation listen in to learn why the kids category is so important to a retailer’s offering and what the current climate is like around kids sales. The conversation dives deep into retailers who are excelling at sales and why, tips for interacting with parents ...