Selling Socks

NBDA: Bicycle Retail Radio - A podcast by National Bicycle Dealers Association

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Send us a textIt's DeFeet Socks! Most everyone has owned a pair at one point! You likely have some in your sock drawer now!! Heck, I remember my favorite pair of DeFeet socks from the 90's! They had a logo on that short 3" ankle that looked like Burger King but read "Big Ring King." I wore them constantly! Just to think back when those 3" cuff heights were the norm!Guess what?!This episode’s guest is Shane Cooper, Founder, President, and Chief Sockologist at DeFeet International. Founded in 1...