The Bicycle Retailer Transforming Rural America

Send us a textThis episode’s guest is Benjamin Alexander, the owner of Southwind Cycle and Outdoor, with 2 locations in Kansas. Ben has brought boutique retail to Lola, whose population sits around 5,343. The conversation today will leave the listener with thoughts on serving the needs of every customer that comes in your door, the importance of word of mouth, how brands can support premium products in rural areas, and how important it is to continue to evolve, analyzing expense and mar...