Apple vs Facebook: The Privacy Battle

Apple's new "Tracking Transparency" feature will add a pop-up to your iPhone whenever an app wants to track you. It's to let people know when their "IDFA" system is being used.Cybersecurity and privacy journalist Kate O'Flaherty explained to me in this latest video that the IDFA, or ID for Advertisers, is a way for iPhone apps to determine when things like advertising campaigns have been effective, by allowing the apps to monitor a user's activities across the phone. It is a more private way ...