Signal's BRILLIANT Ad Campaign

When we think about how Facebook and Instagram target ads towards us, we typically think of cold, clinical terms like “metadata”, “abstract analytics” or “the algorithm”. And whether you like targeted ads or find them uncomfortable, I’d bet almost no one gives enough thought to JUST how personal the ads we see are. In their most recent ad campaign, renowned private messaging app, Signal, exposed how social media companies “...collect everything they can from you, in order to sell visibil...