N°082 - Shashwath Santosh and The Innovation Crisis

Episode 082 of the Near Future Laboratory Podcast with Julian Bleecker in conversation with Shashwatch Santosh. https://shashwathsantosh.com/ https://www.instagram.com/shash.wt/ https://www.instagram.com/kinkykashayam/ Please support this work and join the Near Future Laboratory Discord through Patreon: https://patreon.com/nearfuturelaboratory You can also support the work by buying something from the Near Future Laboratory Shop of Futures Artifacts: https://shop.nearfuturelaboratory.com In Episode 082, Shash and I dance around the world of design education from Shash’s experiences at Parsons School of Design. He describes the challenging norms and his explorations around the boundaries of speculative design and Design Fiction. Shash reveals that he is a proponent of creative confusion, and shares his journey through design school, emphasizing the importance of breaking away from traditional labels and constraints. We get a candid discussion of the struggle to define his work, moving beyond conventional roles like industrial designer or object maker, and embracing the ambiguous realm of speculative design. Shashwatch's insights are insightful and profound, particularly useful for those in or considering design education. I was especially intrigued by his critique of how the term 'speculative design' can inadvertently create aesthetic stereotypes and limit the scope of design projects. He advocates for a design approach that transcends labels, allowing work to speak for itself without being confined by preconceived notions of discipline. This approach, he believes, fosters creativity and opens up a world of possibilities beyond the conventional boundaries of design. I somewhat echo Shashwatch’s sentiments, and we wonder together and probe the practical aspects of translating expansive and imaginative thinking into viable career paths — where viable means an exchange of value (insight/imagination/creativity for $$$). Shashwatch responds with examples from his own life, discussing the challenges of job hunting and the importance of presenting work effectively to various audiences. He highlights the significance of maintaining technical rigor in projects, which helps in navigating the murky waters of creative industries. Shashwatch also shares his experience of struggling with familial expectations and the pressures of justifying his unconventional career path. He stresses the importance of finding a balance between creative freedom and economic viability, a dilemma faced by many in creative fields. His journey underscores the need for designers to possess not just creative skills but also the ability to articulate and market their ideas effectively in a commercial context. You can find Shash’s thesis project 'The Public Library of Usables', a concept born from his exploration of object-oriented ontology. This project challenges traditional object functions, inviting a re-imagination of how objects are used and interact with each other, reflecting his deep engagement with speculative design principles. Hopefully this Episode provides a compelling narrative on the complexities of design education and practice, highlighting the importance of breaking conventions, embracing ambiguity, and balancing creative aspirations with practical realities. I’d say that Shash's journey and optimism is a testament to the transformative power of speculative design and the value of creative exploration in shaping a unique design identity.