#15. Product planning: how to develop your ‘idea’ into a real thing people will actually buy

Season 2: 'Product development', Episode 3 'Product Planning' Is A Key Step In The Product Or Service Development Cycle. In This Episode Design Experts and Leading Entrepreneurs Reveal How To Take Your Raw Idea Into An Actual Thing People Will Buy. Guest Bios: Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero. What to listen out for: 1.52 Google Glass story 8.56 Venn diagram of 3 x core product strategy concepts 9.34 'Externalities' defined and explained 11.39 'Differentiating and diffusing' - key step in product planning 14.21 How long it takes to do product planning properly 16.08 THE NERD-O-METER recurring segment 19.44 'Empathy mapping' - a key step in the product planning phase 25.59 How and why the agile framework was developed 32.20 Psychometrics vs demographics in product design 39.02 What is 'wireframing'? 41.43 The importance of first principles in product development 47.10 Closed beta testing vs open beta testing 53.15 NERD UNDER PRESSURE - recurring segment Resources and links: Google Glass story https://en.wikipedia.org/wiki/Google_Glass Don't go chasing 'waterfalls' https://www.youtube.com/watch?v=8WEtxJ4-sh4 Agile product development https://en.wikipedia.org/wiki/Agile_software_development ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/