#17. The I.P Conundrum: when – or even if – to protect your business with patents & trademarks

Season 2: 'Product development', Episode 5 'Intellectual Property' Protection Is A Key Step In The Product Or Service Development Cycle. In This Episode Leading Entrepreneurs and Legal Experts Debate When Companies Should Use Intellectual Patents and Trademarks. Guest Bios: Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Chris Baxter (https://www.linkedin.com/in/sydneypatentattorney/) is a leading Australian patent attorney and founder of Baxter IP Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero. Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/). Emlyn Scott (https://www.linkedin.com/in/emlynscott/) and venture capitalist and is the founder of CP Ventures (https://cp.ventures/) What to listen out for: 01:04 Why entrepreneurs usually fail to consider IP? 02:33 Patent war between Facebook and Blackberry 09:54 What is a patent attorney? 15:58 Contrarian viewpoint: Why Ben Thompson believes there’s no need to protect your IP? 18:51 No, Carrie Peters will not ‘steal your baby’ 21:54 IP can be a dealbreaker for VCs 27:50 Australia is saying goodbye to innovation patent 33:51 How early patent filing and strong branding protected SleepPhones 43:57 How much would it cost you to file a patent in Australia? 47:16 Buy Now Pay Later Digital Marketing offer from our sponsor 44:45 NERD UNDER PRESSURE - regular segment with Chris Baxter Resources and links: Facebook vs Blackberry I.P case https://www.itproportal.com/features/blackberry-vs-facebook-a-david-vs-goliath-conundrum/ Peter Thiel book https://en.wikipedia.org/wiki/Zero_to_One ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/