#19. We need to talk about ‘Business Models’: choosing the right pricing & distribution for your product

Season 2: 'Product development', Episode 7 Pricing and Business Model Is A Key Step In The Development Cycle Of Any Product. If You've Developed A Great Product Or Service, How Do You Structure Your Business Model To Become The Market Leader? In This Episode Product Experts and Leading Entrepreneurs Reveal How It's Done. Guest Bios: Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/) Emlyn Scott (https://www.linkedin.com/in/emlynscott/) and venture capitalist and is the founder of CP Ventures (https://cp.ventures/) Mina Radhakrishnan is founder and CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google and Uber. What to listen out for: 02:15 How Ikea became a global brand by changing its business model from pre-assembled furniture to flat pack 08:34 Ross Gales from Pollen reveals key concepts that entrepreneurs should understand for designing business models 13:25 Learn the Pirate Methodology of measuring business success 17:01 Carrie Peters from Ustwo talks about the importance of pricing and business model to the end product design 18:35 How Mina Radhakrishnan of :Different is revolutionising the conventional business model of property management 23:55 Why SAAS is often favoured by VCs? 30:12 Why JS Health is using the subscription model to market and distribute their vitamin products? 34:10 Buy Now Pay Later Digital Marketing offer from our sponsor 37:51 NERD UNDER PRESSURE - regular segment with Ben Thompson Resources and links: Ikea story https://www.fastcompany.com/3057837/the-man-behind-ikeas-world-conquering-flat-pack-design Ikea current size https://en.wikipedia.org/wiki/IKEA ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/