#21. Seller beware! Navigating the pro’s & con’s of E-commerce & online distribution platforms

Season 2: 'Product development', Episode 9 Selling Via Online Platforms and Distribution Partnerships Can Be A Powerful Way To Extend The Reach Of Your Product. But You Need To Be Careful. In This Episode Three Top Entrepreneurs Reveal How It's Done. Guest Bios: Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/). Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/) Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au What to listen out for: 2.48 The story of Unlcked vs Google 11.13 How to use influencer marketing and celebrities 12.01 The importance of authenticity in brand marketing 13.44 How to scale content marketing 23.36 Upbank and the Afterpay partnership 27.34 Why Sleephones use Shopify for eCommerce 32.19 What it's like to sell through Amazon marketplace 39.19 RECURRING SEGMENT: Nerd Superpower Resources and links: 'No man is an island' The Devotions, by John Donne https://en.wikipedia.org/wiki/Devotions_upon_Emergent_Occasions The story of Unlcked vs Google https://www.smartcompany.com.au/startupsmart/news/unlockd-goes-administration-laying-blame-squarely-googles-anti-competitive-conduct/ 'The Four' by Scott Galloway https://www.penguin.com.au/books/the-four-9780552173438 ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/