#22. Launch marketing: how to promote your new product or service to market for the first time

Season 2: 'Product development', Episode 10 The 'Go To Market' Phase Is When Sh*T Gets Real For New Products. In This Episode Two Product Experts And Four Top Entrepreneurs Reveal How It's Done. Guest Bios: Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/) Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero. What to listen out for: 2.22 Vegemite brand fail story 10.01 Don't put all your eggs in one basket 13.43 Launch small and test 23.35 The power of community in a successful product launch 25.40 Rolling out comms across all online channels such as socials, email 27.56 Using friends as first customers 31.28 The danger of focusing on big corporate customers for B2B 39.57 Using a pre-launch wait list to build anticipation and demand 45.22 RECURRING SEGMENT: Nerd under pressure Resources and links: Vegemite brand fail https://www.bandt.com.au/marketing-failures-whats-name/ ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/