#5. How to grow ‘brand awareness’ for maximum impact, with the least amount of effort

Season 1: 'The Branding Series' / Episode # 5 Growing Your Brand Awareness Is A Key Driver Of Sales Growth And Revenue. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It's So Important, And The Key Opportunities You're Probably Missing In Your Own Brand Marketing. Guest Bios: Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up. Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au). Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/) Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, and founder of Credit Fix Solutions (https://creditfixsolutions.com.au) Ben Carew (https://www.linkedin.com/in/bencarew/) is director of SEO and Analytics at Webbuzz- The Growth Marketing Agency (https://webbuzz.com.au) Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert and director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/) What to listen out for: 1.41 The true branding story of Shoostov and Sons vodka from 1863 3.54 Rap stars, Instagram and cognac brand ambassadors 7.37 The two types of brand awareness 10.30 Online apps and tools to monitor your brand 13.10 The value of Facebook groups in growing brand awareness 14.55 NERD-O-METER segment with Neil Luo of Airwallex 17.23 Nearmap use their tech for the common good and get priceless free PR 18.29 How Nearmap grew brand awareness in North America by 'narrowcasting' in one vertical 20.48: Pic's Peanut Butter founder uses word of mouth via taxi drivers to spread brand awareness 24.49: Victoria Coster on how to use Linked In to grow brand awareness for a small business 26.45: The power of SEO for brand awareness for B2C offers 28.51: How to create an online 'brand wall' via remarketing 33.45: The branding opportunity of club or school sponsorships 35.20: The importance of Google analytics for measuring brand engagement 39.15: NERD UNDER PRESSURE segment featuring Rob Newman, Nearmap. Resources and links: 1.Shustov and Sons vodka 1863 brand awareness campaign https://investory-video.com/shustov 2.Rappers, booze and Instagram influencer marketing https://www.thedrinksbusiness.com/2018/12/diageo-under-fire-for-deceptive-ciroc-vodka-influencer-advertising-on-instagram/ 3.Nearmap used their mapping technology to help residents in the 2011 Brisbane floods https://www.abc.net.au/news/specials/qld-floods/ 4.'Mention' is a social media and online app that allows businesses to monitor their brand https://mention.com/en/ ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/