#7. Brand loyalty: how to turn ‘customers’ into raving ‘fans’ who grow the business for you!

Season 1: 'The Branding Series' / Episode # 7 Growing Your Brand Loyalty Is Essential For More Sales Per Customer, And For Higher Margins. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It's So Important, And The Key Opportunities You're Probably Missing In Your Own Brand Marketing. Guest Bios: Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au). Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/) Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, and founder of Credit Fix Solutions (https://creditfixsolutions.com.au) Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert and director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) What to listen out for: 1.14 WIN a t-shirt! Enter the Nerds of Business t shirt competition to celebrate 10,000 podcast downloads here https://nerdsofbusiness.com/contact/ 2.53 Harley Davidson goes to India brand story 5.02 Benign cults and the power of brand loyalty 8.56 The steps customers have to go through before they can become 'brand loyal' 10.31 The role 'customer delight' plays in brand loyalty 11.19 Brand advocacy and how it relates to loyalty 14.43 NERD-O-METER regular segment 22.08 The importance of database management for brand loyalty 27.05 How brand loyalty works for tech, Saas, and online models 34.46 NERD UNDER PRESSURE - regular segment Resources and links: 1.Harley Davidson brand expands to India in 2009 https://www.financialexpress.com/auto/bike-news/harley-davidson-10-years-in-india-25000-sales-harley-davidson-street-750-cheapest-harley-used-harley/1855295/ 2.Benign cults https://cultbranding.com/ceo/benign-cults-vs-negative-cults/ 3.Heyyou app for cafes https://heyyou.com.au/ 4.What is a 'Saas' business model? https://www.profitwell.com/blog/saas-business-model ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/