UNCUT: Neuroscience In Marketing, with Simon Hawk

BONUS: special 'uncut' episode.Simon Hawk is the best-selling author of The Decision Expedition and the instructor for the Nerds of Business course, Neuroscience Your Marketing. In this interview he explains what neuroscience is, why it's so important in marketing, and how it can help boost sales and cut ad spend.Guest Bios: Simon Hawk is the founder of https://www.thedecisionexpedition.com/What to listen out for:05:00 What is Neuroscience10:50 The nerd bot awakens – Choice Architecture16:55 Simon’s experience with BIG corporate brands20:40 How can you exercise neuroscience techniques25:30 Semantic Markers28:37 What are the benefits of applying neuroscience into your marketing35:11 Associative memory36:22 What is NeuroplasticityEnjoyed this podcast?>>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Instagram: https://www.instagram.com/nerdsofbusiness/Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis:Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacyThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacy