The Creative Tactics of Old-School Advertising, Turning to AI for Success, The Power of Revers Psychology, Creating Your Own Luck, Ad Placement

On this episode of Neville Medhora Talks Copywriting, we learn that luck is something that can be created and increased. He shares tips on how to build luck by attracting like-minded people and going to places where successful people gather. They also discuss the benefits of Philips Hue Lights, a product that he is a big fan of, having around 85 connected devices throughout their house. The podcast covers various topics including scaling a business, the use of AI tools in writing and using reverse psychology in advertising. Finally, listeners are invited to think about luck as a unit of measure and the circumstances that influence it. Tune in to learn more about these fascinating topics![00:00:22] Crayola ad; ways to scale - code, media, product, people. AI trends.[00:01:01] Scaling equals more money. Use code or media to scale. Software companies are valuable due to instant and low-cost product delivery. Media is another way to scale.[00:02:39] Using AI and dividing tasks can increase productivity and reduce the need for managing many people in a business process. Avis' reverse psychology ad campaign focused on being the second-best rental car company.[00:03:32] Avis used their second-place status to create a positive image by promising to be nicer than the number one rental car company, Hertz. This tactic was similar to a billboard comical rivalry between late-night TV show hosts.[00:04:18] A person loves Philips Hue Lights, uses them exclusively, and has many connected devices in their home.[00:04:54] The writer uses an internet switch to control multiple Philips Hue lights with a single button press, making it easy to change the vibe of a room or house. They prefer using buttons over voice control.[00:05:36] Nev uses Phillips Hue to create colorful lighting for work calls, and reflects on the concept of luck.[00:06:14] Luck can be measured as units, but circumstances cannot be added to increase luck.[00:07:19] Creating luck involves beating others and sharing thoughts with like-minded individuals. Go to places with successful people. Key takeaways: you can create and build luck; creating more units of luck leads to increased luck.[00:07:55] Experimenting with personal ad placements on Swipefile.com, showing two new ad boxes for Canva-made ads in the fifth and 12th spots on the site. Copywriting Course link has received 85 clicks so far.