The Business of College Sports: The Impact of NIL on NCAA Athletes

In 2021, the NCAA began allowing student-athletes to receive compensation. NIL (Name, Image, and Likeness) rule changes give student-athletes the right to work with companies in advertising campaigns, participate in signing events, and other endeavors. Attorney Richard Kent discusses the ins-and-outs of the new changes, how it is impacting the business of college sports (especially college basketball), and the future of amateur athletics. Caleb Zakarin is the Assistant Editor of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices