Martin Reeves and Jack Fuller, "The Imagination Machine: How to Spark New Ideas and Create Your Company’s Future" (HBR Press, 2021)

Today I talked to Martin Reeves and Jack Fuller about their new book The Imagination Machine: How to Spark New Ideas and Create Your Company’s Future (Harvard Business Review Press, 2021).  Since the 1990s, the fade rate (i.e., the inability of companies to stay out ahead of their closest rivals) has gone from sustaining a lead on average for 10 years to now merely a single year. So focusing on offer innovation alone won’t suffice. A company that will survive and thrive must re-imagine really every aspect of the company’s culture and operations to succeed. That move requires an open mind and an inquisitive spirit not averse to surprise but, instead, welcoming of them. Who better than these two authors to take on that task? Reeves is in his own words a “failed” musician and biologist turned businessperson, and Fuller likewise prefers to go “inside” people and organizations to understand how their minds and even their very “souls” perform. This is an episode devoted, in short, to how can a company re-humanize itself in an age when converging forces requires a wholesale change. Martin Reeves is a Senior Partner and Managing Director at BCG, i.e., the Boston Consulting Group. He’s also the Chairman of the BCG Henderson Institute, BCG’s internal think tank. Jack Fuller is a former special project manager at the BCG Henderson Institute, and the founder of Casati Health, a company that reimagines mental and physical health. He’s a Rhodes Scholar with a background that combines neuroscience and philosophical theology. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/science-technology-and-society