Programmatic Stars: Sharmeen Lalani-Fade, Global Category Lead Online Media & Data, Bayer

Programmatic Stars is a podcast talking to leaders at brands who have responsibility for delivering programmatic advertising for their company. In the first episode, we sit down with Sharmeen Lalani-Fade, Global Category Lead Online Media & Data at pharmaceutical giant Bayer. The discussion ranges from how in-housing by advertisers can lead to better, more productive relationships with agencies to why billing is often the biggest issue to be overcome in programmatic when it comes to...