Political spindoctors: what to look out for in election year

The election year will soon heat up and we decided to take a look at the role of spin doctors -those in charge of forming the information that emerges during the political campaigns. We turned to Stuff’s former Political Editor, now current editor of the Sunday Star Times Tracy Watkins. And communications expert David Cormack who’s worked or volunteered for political parties across the spectrum. He's also one of the co-founders of PR firm Draper Cormack Group..