How to scale your advertising strategy with Letterhead CEO Christopher Sopher

Christopher Sopher is the co-founder and CEO of Letterhead, a platform that offers business tools for newsletters. Sopher is also the co-founder of Whereby Us, a network of local newsletters in Miami, Seattle, Portland, and Pittsburgh. Whereby Us is profitable and earns over $1.5 million in revenue per year. In this episode, Sopher shares his strategies for developing newsletters, aligning relationships with advertisers to meet the needs of readers, and creating an authentic community through local news.