From Meta to crypto exec: Elke Karskens on her dizzying trajectory

Elke Karskens is an exec at leading cryptocurrency exchange Coinbase, where she’s recently been promoted to Country Director for Benelux and the Nordics. Always with a strong desire to follow innovation, she has an impressive career spanning stints at TomTom, Skype in its early days, and then a decade at Meta (formerly Facebook). Elke now plays a pivotal role at Coinbase, having initially led their marketing before being promoted to a leadership position.  We dive into her dizzying career trajectory across Web2 to Web3, and hear how - like most of us - Elke was initially put off by the sheer amount of jargon in the crypto space and her passion for helping others make sense of the potential of decentralised finance. LINKS: Elke Karskens on LinkedIn: https://www.linkedin.com/in/elke-karskens-33925115/  Elke on Instagram: https://www.instagram.com/elkekarskens/  EVENTS:  Follow Women of Web3 for the latest Web3 news, events, job posts, and learning resources: www.linkedin.com/company/womenofweb3co/   JOBS IN WEB3:  Apply to be in our Talent Collective, or find your next Web3 hire: www.womenofweb3.co/jobs/    CREDITS: Host: Lauren Ingram Producer: Alex Lane