Holiday Plus Pandemic: Is Your E-Commerce Ready?

According to research, data shows that e-commerce spend has nearly doubled during the COVID-19 pandemic with June increases showing an uptick of close to 80% over the prior year. These staggering increases beg the question: can retailers continue to sustain these peak volumes indefinitely? Adding fuel to the fire, many retailers are also now prepping for the impending holiday season. With retailers like Walmart and Target calling off the ever-popular Black Friday and doubling down on their cyber-offers – we are all bracing for the one-two punch that will be this year’s holiday shopping season. In today’s episode we will discuss what the accelerated consumer adoption of e-commerce means for retailers, and how they should think about managing for these unpredictable times.