BONUS: When It's Time to Rebrand

As a brand strategist, I love branding. I love the look and feel of something and the impact that you get to have on the world when you have a powerful brand.  The world has become a noisy place. Since the pandemic, everything has moved online. You've got to be even more clear about what you do. You have to have a great hook and message that you package up in a really unique way. I was telling all my clients this, and then I thought to myself, am I actually taking my own advice? My previous brand was nice, but as it got noisier and noisier online, I found myself asking my own question of, “Is what I'm putting out there strong enough or powerful enough to really be able to grab somebody's attention immediately and bring them into my world?”  That’s why I wanted to create this bonus episode to share a little bit about the behind the scenes of why you saw a switch in the header and the description of this podcast, the name of the podcast, and also my website. This has been a long time coming and something I'm very excited to share with you. If you have a multimillion dollar brand, or you aspire to have one that you can multiply, not only your own income but the amount of people that you will help, hit that subscribe button now so you don’t miss an episode.