🎧 #019: Tyson Soutter on how to sell smart building technology

Episode 19 is a conversation with Tyson Soutter, Global Business Development Manager Digitalization at Siemens HQ in Switzerland. This is great primer, maybe even a master class on selling smart building solutions, whether you’re selling internally or externally. We talk about selling semantic modeling, analytics, advanced controls, digital twins, indoor air quality, and even carbon reduction.