Inside Adidas /// Studio’s Web3 Artist Residency

Adidas /// Studio unveiled its RESIDENCY program for emerging artists in web3 with an audiovisual activation at Gateway Korea featuring limited open editions and exclusive merch. Bringing together adidas /// Studio’s Global Head of Communications & Activation Stacey King and featured artists Adra Kandil and MonkeeMoto, this panel dives deep into the footwear giant’s vision for web3 and how artists can benefit from community-centric brand collabs.In this talk, we cover: - Adidas’ vision and strategy for web3- How artists can land brand partnerships- How brands can authentically build communityFollow Afrodet on X here: https://twitter.com/afrodetzFollow Adra on X here: https://twitter.com/dearnostalgia_Follow MonkeeMoto on X here: https://twitter.com/MONKEEMOTOFollow Stacey King on X here: https://twitter.com/kingstace_ethTo watch the video version, go to https://youtu.be/MdonO8-naHQTo sign up for the nft now newsletter, where we break down the NFT market into actionable insights each week, go to: https://www.nftnow.com/ Hosted on Acast. See acast.com/privacy for more information.