They Said My Idea Wouldn't Work, So I Sold 100K Units Anyway: AJ Wnukowski

AJ Wnukowski began showcasing his first Lumberlend Bat Mug prototype to friends in early-2016. Feedback skewed more in the skeptical direction than a positive one, but he chose to trust his gut and run with the idea anyway. He sold his first dozen bat mugs in month-one as a fresh startup, and has since gone on to move well over $5M worth of product roughly four years' time. In this episode, AJ will share his entrepreneurial story, moving from idea conception, all the way up to seven-figure revenues.