Hafta 485: Political ads, Amethi-Rae Bareli fight, Kejriwal’s return
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This week, Newslaundry’s Abhinandan Sekhri, Manisha Pande, Jayashree Arunachalam and Anand Vardhan are joined by advertising guru and columnist Santosh Desai and multimedia artist Anurag Minus Verma. On the impact of political advertisements, Santosh says it has “never” been a significant player, as ads “simply fail” to reach an audience “beyond a certain comfort zone”. Anurag says influencer and meme marketing agencies instead have become “very important” in communication strategies.The conversation moves to the elections in Uttar Pradesh’s Amethi and Rae Bareli. Manisha, who reported from the two constituencies, says that unemployment is a “really big concern”. She says that while people are talking about it from village to village, it is not a sign of anti-incumbency. “A lot of them say Modi should focus on this [employment] in his third term.”On the temporary bail of AAP chief Arvind Kejriwal and his speech about Prime Minister Narendra Modi retiring before turning 75, Anand says, “It is a ploy to confuse voters.”This and a whole lot more. Tune in!We have a page for subscribers to send letters to our shows. If you want to write to Hafta, click here. Check out the Newslaundry store and flaunt your love for independent media. Download the Newslaundry app.General elections are here and Newslaundry and The News Minute have ambitious plans. Click here to support us.Timecodes00: 05:25 - Headlines00: 14:21 - Political advertising 00:59:32 - Santosh recommendation01:10:33 - Amethi-Rae Bareli elections, Kejriwal’s interim bail01:33:24 - Anurag recommendation01:34:23 - Letters 02:05:10 - Panel recommendations Hafta letters, recommendations, songs and referencesCheck out our previous Hafta recommendations.Produced and recorded by Aryan Mahtta, edited by Hassan Bilal and Umrav Singh. Hosted on Acast. See acast.com/privacy for more information.