Why Athletes Are Obsessed With Liquid Death w/ Mike Cessario

Ndamukong sits down with CEO of Liquid Death, Mike Cessario, to learn how he built one of the fastest-growing water brands in the world. Since everyone already drinks water, Mike decided to disrupt the category --using a witty brand concept, a can instead of a plastic bottle, and an ad that went viral before he even had a product to sell. He says getting "cans in hands" at games is what caught the attention of fans, athletes, and team brass.Host: Ndamukong SuhExecutive Producer: Grace Piro DeliaProducer: Danny SellersEditor: David CaputoInstagram: @nofreelunchshowTik Tok:@nofreelunchshowhttps://www.youtube.com/@NoFreeLunchWithSuh-------T. Rowe Price proudly sponsors No Free Lunch. The views expressed in this podcast are those of the podcast participants and do not necessarily reflect those of T. Rowe Price. Their sponsorship supports the platform and does not imply endorsement of specific content or perspectives.The information provided on this podcast is for informational purposes only and should not be considered financial or legal advice. Always consult with a qualified financial and/or legal professional before making any legal or financial decisions or investments.Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC.#nfl #money #finance Hosted on Acast. See acast.com/privacy for more information.