Wes Nichols - Is Multi-Touch Attribution Dead or Really Just Terribly Misunderstood?

Wes Nichols, investor and advisor, speaks with Allyson and Devon about some of the existential issues companies are facing in a world without cookies and confront the big question on our minds: Is MTA, or multi-touch attribution, dead? Listen closely for Nichols’ big prediction on what Amazon is going to do next…