Joanna O’Connell – New Rules for What’s Next, The Consumer is in Control

Joanna O’Connell, EVP of Innovation at R3 and Former VP/Principal Analyst at Forrester, kicks off day one of Brave New Worlds 2023 and sets the stage for how marketers need to rethink what good advertising looks like.  Discover why O’Connell believes we have arrived at a new moment: one where we must truly listen to our customers and challenge the traditional notions of addressability and personalization. With illuminating research and examples, O’Connell explains why it’s crucial we start thoughtfully earning our way into consumers' lives over time.