#7 | Creating A LASTING Fanbase, YouTube Updates, New Artist Merch Strategy

No Labels Necessary is a Weekly Podcast unveiling the world of marketing from Indie Artists to Major Labels. In this episode, Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley discuss how artists should promote their music in December, YouTube's attention economy battle with TikTok, and give their thoughts on the Kanye West saga.Topics Covered:01:38 - Classical Musicians Are Making Serious Streaming Dollars17:15 - 59% Of Gen Z Watch Longer Versions Of Videos That They Discover On Short-Form Video Apps23:30 - YouTube Shorts vs TikTok Monetization + New TikTok Pulse Updates52:25 - Now The Industry Is Shutting Down For The Holidays How Should You Promote Your Music In December?1:17:30 - Social Media Users Are Disappointed That Mary J Blige Hasn’t Launched A Shoe Line Yet1:25:21 - The Kanye West Debacle: Our Thoughts2:05:24 - 21 Savage Says Nas Isn’t Relevant