“BANT” with Andy Whyte

We all know that BANT is dead, but what is the alternative? Andy Whyte, CEO and founder of MEDDIC, sits down with Tom Boston to chat about the many reasons why “BANT” simply doesn’t work.  Check out Andy’s top tips for driving urgency and educating buyers - without using the dreaded BANT methodology - in this latest episode. Learn more about your ad choices. Visit megaphone.fm/adchoices