Buyers know more nowadays: Todd Caponi, Sales Melon

What can books about sales from over one hundred years ago possibly teach us about modern sales? As it turns out, quite a lot. Todd Caponi, Founder at Sales Melon, joins Tom Boston on the show this week. Todd’s a self-confessed sales nerd/historian, so it’s no surprise that he brought some of his sales treasures from the past for this recording. Learn more about your ad choices. Visit megaphone.fm/adchoices