Fact or Fiction? Active listening closes more deals with Lori Richardson

What does it mean to practice active listening in sales? Lori Richardson is an author, sales trainer and women in sales advocate. She works with sellers to help them focus their discovery calls and use active listening to create a stronger connection with their buyers. She’s on the show to give her insights on the best way to use active listening during the sales process. Learn more about your ad choices. Visit megaphone.fm/adchoices