Fact or Fiction? Sales is a numbers game with James McLeod

Is it time to ditch the spray-and-pray approach to selling? James McLeod, Director of Sales for EMEA & LATAM at Mixpanel is this week’s guest on No Nonsense Sales. He’s been in sales for over a decade and he’s been in data for nearly 15 years. He’s on the show to give his views on how to properly leverage the data of buyers and give his insights on how to avoid the ‘numbers game’ approach to selling. Learn more about your ad choices. Visit megaphone.fm/adchoices