ESLA: Boosting Extended Stay Hotel Visibility with Local SEO & More

Unlock the secrets of local SEO and more for extended stay for hotels!  We’re joined by Gordon Liametz, founder and CEO of Digital Escape, who breaks down actionable steps to make your hotel stand out in local searches. Whether you’re managing an independent property or a branded hotel, this conversation reveals how small changes can drive big visibility.  Tune in and learn how to position your extended stay property as a top choice in your area! In this episode, you’ll learn: •    Local SEO Basics – What is local SEO, and why it matters more than you might think. •    Google Algorithms Explained – Discover the 5 algorithms impacting your hotel’s visibility. •    The Power of Local Searches – 46% of mobile searches are local intent-based, not brand-focused. •    20-Step Self-Audit Checklist – Start improving visibility with Gordon’s proven checklist. •    Google Business Listing Essentials – Tips to maximize your hotel’s Google Business profile. •    Star Ratings & Photos – Why accurate ratings and quality images can transform booking rates. •    Effective Use of Keywords – How to use keywords, geo-marking, and latitude/longitude for a boost. •    Video and Photography Tips – Balance authenticity and professionalism to attract guests. •    Seasonal Tips for Visibility – Update your listing images and hero photos for the best impact. Get insider insights to improve your online presence and outshine competitors in local search results! Today’s episode is sponsored by ESLA’s inaugural regional event, taking place Wed. Dec 4 at the Crowne Plaza Ravinia in Atlanta. Learn more at ESLA.org. Also, sposnored by Dellisart Hospitality (www.dellisart.com), the leader in the third-party management of Extended Stay hotels.  #HotelSEO #LocalSEO #HospitalityMarketing #DigitalEscape #HotelVisibility #HotelMarketing #SEOExperts