08: What I Learned Spending $1.5 Million on a Domain

Today I'm sharing the story of why we spent $1,500,000 on Sumo.com. I discuss how I got past my reservations and in the process out my business partner Chad as Batman. Why did I spend 7+ years, hire 3 brokers, and send over 200 emails to buy the 82nd most expensive domain in history? Show notes at http://okdork.com/podcast/8