Nodes of Design#84: UX strategy by Denise Pilar

Denise Pilar is a UX Researcher/Strategist with over two decades of experience. She is also one of the three authors of the very first Brazilian book on UX Research: UX Research com Sotaque Brasileiro (in Portuguese). She holds BS and MS degrees in Computer Science, a Ph.D. in Cognitive Psychology, an MBA in Positive Psychology, and is currently a strategist at NU bank. In this episode, Denise shared great insights on UX strategy and its importance. She spoke on different frameworks for UX Strategy and how to measure the strategy's success. We then discussed the initial steps for the design team/designer to create a strategy that solves the business goals and user needs and how to dynamically modify the strategy based on the users' inputs and feedback. Later, we concluded the show with Denise's advice on effectively narrating a strategy to a broader audience.  Takeaways - What is UX Strategy, Different frameworks of UX Strategy, Establishing a strategy.  Denise Pilar book - UX Research com Sotaque Brasileiro Books recommended by Denise.  Humankind: A Hopeful History by Rutger Bregman Design of Everyday Things Contextual Design  Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favorite podcast platforms- Apple Podcast, Spotify, Google Podcasts, Amazon Music, and many more. If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.