Behind the Glamour: Authenticity, Teamwork, and Branding in Real Estate with Cody Coffman

In this episode, hosts, Shawn Dill, David Meltzer and Lacey Book engage with Cody Coffman, CEO of Tracy Tudor Companies, to explore the intricate balance between the glamorous TV portrayal of real estate and the actual day-to-day realities of the industry. Cody emphasizes the importance of authenticity, teamwork, and honest client interactions. He sheds light on the challenges of distinguishing their brand in a crowded market and the impact of 'Instagram agents' seeking fame over sales. Key d...