Unlocking the Potential of Undercover Experts: Insights with Nick Fisher, Co-Founder of Agexa

In this engaging podcast episode, the hosts converse with Nick Fisher, co-founder of Agexa, about his journey and insights into discovering and elevating undercover experts. Fisher shares his experiences, including the story behind acquiring the domain agexa.com, the process of finding and partnering with truly knowledgeable yet under-recognized experts, and the challenges involved in marketing and scaling their brands. He discusses the importance of articulating expertise, gauging market dem...