How a Life in Theater Birthed a Content and Branding Executive

Lia Zneimer, now Head of Brand & Content Marketing at Teal, began her professional career in a totally different field. In college, she double majored in English and theater, then post-college she worked professionally in theater in New York. She loved her time doing that, but it was a tiring lifestyle, and she wanted something more stable financially. Through a great deal of self-reflection, she ended up stepping away from theater and moving toward something new—a complete 180° career shift. She found her way into public relations with Scholastic, and later stepped into a role assisting with social media responsibilities, due to the burgeoning new form of marketing social media was becoming at the time. She worked with Scholastic for four years, then ended up accepting a role with a startup called WeWork as a social media manager, where she grew through the next five years. Follow along with Lia as she describes the trajectory of her life into her current role at Teal from the initial whiplash of her complete career pivot over a decade ago.