How to Craft a Cancel Proof Marketing Strategy

Blog version: https://www.authormedia.com/how-to-craft-a-cancel-proof-marketing-strategy/ A few years ago, getting canceled could end your career. But author cancel culture has changed. Now, it can supercharge book sales. But how? In this week’s episode of Novel Marketing, I spoke with book marketer Christine Eriksen about how an indie author used an unplanned controversy as a powerful book marketing tool…and lived to tell about it. You'll learn: ✅ Why cancel culture is changing and how it co...