How to Run a Local Book Festival

Sometimes in marketing, it pays to zig when everyone else is zagging. In this digital age, when authors race to do everything online, it's easy to forget the magic of face-to-face interactions. Personal connections can transform your relationship with your readers and fellow authors.A book festival is a fantastic way to meet with readers and writers at the same time in real life. But what is a book festival, and how can you organize one?In this week's episode, I asked Dave Cohen to talk with ...