#41: The irrational way we perceive food

We’re obsessed with food. We spend more time creating it and more money on it than we ever have before. But do we love the actual taste of what we eat or simply how it makes us feel. In this episode I’m joined by Eve Turow-Paul, a globally recognized expert on food. We discuss our modern-day obsession with food, our irrational views of what we like, and studies that show how marketing distorts our perception. Eve’s book Hungry: https://www.amazon.co.uk/Hungry-Avocado-Instagram-Influencers-Connection/dp/1948836971 Eve's website: https://eveturowpaul.com/ Sign up to the Nudge Mailing list: https://www.nudgepodcast.com/mailing-list Neuromarketing Bootcamp by Matt and Prince | Use offer code NUDGEPOD for $500 off: https://www.popneuro.com/neuromarketing-bootcamp